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Reviewed: UK Bookmakers

Not all bookmakers are equal. Good money management, taking the best odds available and making sure you are on with Guaranteed Odds are key factors in maximizing your return.

Simply having accounts with the bookmakers listed below and using them effectively could return you an extra 20% on your winning bets. It's silly not to make the best of what's on offer:

William Hill

Website: www.williamhill.com - Use Promo Code F100
Welcome Bonus: £100
Guaranteed Odds: Yes
Banking: Excellent, fast withdrawals
Customer Service: Excellent
Website Rating: Excellent

William Hill are are another bookmaker who have kept up with the Internet generation. Traditionally more associated with the bigger high-street brands such as Coral and Ladbrokes, William Hill have evolved with the times. They have an excellent website, offer the all important Guaranteed Odds across all UK racing, and are very competitive with their pricing, sometimes offering the best odds available across all UK bookmakers


Bet 365

Website: www.bet365.com
Welcome Bonus: £100 to £200
Guaranteed Odds: Yes
Banking: Excellent, withdrawals processed within 1 hour
Customer Service: Excellent
Website Rating: Good

Bet 365 is a great all round bookmaker, and responsible for the innovative introduction of Guaranteed Odds on all UK horse racing. Bet365 have excellent customer service, quick deposits, fast withdrawals and often have good odds to match


Betfair

Website: www.betfair.com
Welcome Bonus: £25
Guaranteed Odds: No - but very good odds
Banking: Excellent, fast withdrawals
Customer Service: Excellent
Website Rating: Excellent. In particular being able to analyze the financials and market liquidity behind a race can be a great insight into betting patterns.

Exchange betting where you are betting against other users is great, but very few people take full advantage of the full suite of offerings available from Betfair, in particular the financial breakdown behind each race. This can offer invaluable insight into the betting markets that other bookmakers would not dream of providing


Victor Chandler

Website: www.vcbet.com
Welcome Bonus: £100
Guaranteed Odds: Yes, and often have the best available odds of all UK bookmakers
Banking: Excellent
Customer Service: Excellent
Website Rating: Excellent New Website launched July 2009

Victor Chandler is one of the UK's oldest established bookmakers created in 1946. "A constant over 63 years, is the pioneering spirit, commitment to technology and a willingness to satisfy the customer, qualities that are central to Victor Chandler and his business." is a statement that sums up Victor Chandler


Paddy Power

Website: www.paddypower.com
Welcome Bonus: £25
Guaranteed Odds: Yes
Banking: Excellent
Customer Service: Excellent
Website Rating: Good, in particular a wide range of markets are on offer

Paddy Power are one of the few bookmakers that offer both Guaranteed Odds, with the added bonus of Best Price guaranteed on lots of different races. This is really the best of both worlds - not only are you getting the best odds but they are also guaranteed if they drift. A great addition to any betting portfolio


Blue Square

Website: www.bluesq.com
Welcome Bonus: £20
Guaranteed Odds: Yes
Banking: Excellent
Customer Service: Excellent
Website Rating: Good. A simple clean site that provides quick access to racing information with a clear and concise layout

Blue Square have made some good in roads recently and can now be considered amongst the top UK bookmakers. 3 main reasons for this are guaranteed odds, excellent promotions and bonuses, and a very friendly and efficient customer service team


Sporting Bet

Free Bet!
Website: www.sportingbet.com
Welcome Bonus: £25
Guaranteed Odds: No - but very good odds
Banking: Excellent
Customer Service: Excellent
Website Rating: Good

Sporting Bet have an extensive offering including a comprehensive Sportsbook. They often lead the market with the best odds available on several racing selections


Boyle Sports

Website: www.boylesports.com
Welcome Bonus: £20
Guaranteed Odds: Yes
Banking: Excellent
Customer Service: Excellent, 24 x 7
Website Rating: Good. A simple clean site that provides quick access to racing information with a clear and concise layout

Boyle Sports recently added Guaranteed Odds to their already impressive Sportsbook offering, and often match this with great early prices. A must for placing bets early yet still taking SP when the price drifts


Ladbrokes

Website: www.ladbrokes.com
Welcome Bonus: £20
Guaranteed Odds: No
Banking: Excellent
Customer Service: Excellent
Website Rating: Good. Ladbrokes deserve a special mention for outstanding customer service

Ladbrokes offer outstanding banking and customer service facilities. Although they do not often lead the field with the best odds available, this is often compensated with 'Enhanced Odds' where they do offer the best prices on selected horses throughout the day


We advise which bookmaker to use, and almost all our recommended bets use one of the bookmakers mentioned on this page. If you would like advice on which accounts are best for you to use and how to manage your betting bank effectively, please feel free to get in touch